Какво е блог?

• What is a Blog?
• What is a blog? TheWeblogProject
• What is a blog?
• What is a Blog?
• What is a Blog? A Business Introduction (безплатна  книга)

Каква е разликата между корпоративен блог и корпоративен сайт?

• Why Corporate Blogs Provide More Overall Marketing Benefits Than Customer Forums
• Corporate  blogging
• Corporate Blogging: Top Ten Questions from Companies
• The Many Challenges of Corporate Blogging
• Your employees have better things to do than blogging...right?

Стил на блогване, блогиране, стил на блога

• The 25 Basic Styles of Blogging ... And When To Use Each One (презентация)
• How Should You Classify Your Corporate Blog?
• Traits Of The Fortune 500 Blogs
• 6 Best Corporate Blogging Practices
• 4 Ways To Develop Your Unique Blogging Style
• Some Interesting Styles of Blogging
• Top 10 Blogging Styles for a Small Business Blog

Блогът като велосипед

• How to maintain your blog when life gets busy
• How to Maintain a Successful Blog
• Best Practices in Blogging: How to Maintain a Good Blog
• How To Maintain Your Blog During Vacation
• How to get traffic for your blog

Как да изградя общество около блога си.

• Building a Community Around Your Blog
• The Art of Creating a Community
• How to Build a Blogging Community
• Five Ways to Build Your Blog Community
• Info: Build Your Blog Community with Twitter
• Community Spark (блог)

Как да накараме блог да ни публикува?

• Tips For PR To Pitch to Bloggers
• Memo to PR professionals: bloggers are busy people too
• Blogger Relations: Two Approaches For PR
• The State of Blog Relations (проучване)
• Doing PR with bloggers the right way

Личен и корпоративен блог – личен опит

За какво се използва корпоративният блог?

“допълнителна комуникация”

“неформален канал”

“познаваемост”

“подробности, за разлика от 30 сек. клип”

“обратна връзка”

“прозрачност”, съответно подобряване на имиджа

Какво се случи с блоговете?

• Leading Average: Top Blog Trends
• http://topbloglog.com/ (Най-добрата блог класация за България)
• Six Social Media Trends for 2010
• Study: Males vs. females in social networks
• Internet Usage (U.S.) Statistics From the 2009 Digital Future Report (безплатно резюме)
• 30 Web Trends for 2009
• Top 10 Websites to Get Internet Usage Statistics

Какво ще се случи?

• Trend Blend 2009: A Map of Time and Tide
• Trends in Blog Usage and the Hype Cycle
• Pew Internet (център за проучвания на онлайн поведението)
• Teens Love Facebook, Hate Blogging, Are Always Online, and Don't Use  Twitter
• Study: Teens Love Facebook. Blogs, Twitter? Not So Much
• The future of blogging
• The Future of Blogging Revealed
• Mashable Mind Map: What is the Future of Blogging?
• The Future of Blogs: Tagging

Грешки, които да не се допускат в блоговете (бонус)

• Reasons Why Corporate Blogging Fails
• Thirteen Blog Cliches
• Weblog Usability: The Top Ten Design Mistakes
• Top 7 blog mistakes to avoid
• 3 Blog Mistakes to Avoid
• Awesome Blog Mistakes to avoid in First Year
• 10 Reasons Your Company Shouldn't Blog
• How Prospective Clients Percieve You...Judging a Book by Its Cover